Despite being a legacy brand with intricate jewellery designs and a loyal offline base, Raaj Rajeshwari Jewellery struggled with online visibility. Its Instagram presence lacked storytelling, engagement was modest, and the brand’s artistry wasn’t reaching a broader digital audience.

To bridge this gap, we created a full-fledged digital roadmap designed to blend tradition with modern elegance

Defining the Brand Voice

We positioned Raaj Rajeshwari as luxury with soul, a regal yet relatable brand creating heirlooms for today’s generation.

Visual Storytelling

Instagram was redesigned as a digital showroom. Posts were crafted with rich textures, golden tones, and reels that captured the sparkle of jewellery in motion.

Cultural & Emotional Connect

Campaigns were aligned with weddings, festivals, and auspicious occasions, highlighting the emotional bond people share with jewellery.

Influencer & UGC Integration

Collaborations with bridal influencers, fashion stylists, and jewellery enthusiasts helped expand reach and positioned the pieces in modern, real-life contexts.

Smart Advertising

Meta ad campaigns targeted urban women (25–45 years) interested in festive and wedding jewellery. Retargeting ensured potential buyers stayed connected with the brand.

Community Building

Engaging stories, polls, styling tips, and festive wishes created a sense of belonging—turning followers into a digital family.