Discover how Milk n Crunch, a rising ice cream brand, turned awareness struggles into viral success by teaming up with Dilip Joshi. A sweet case study of taste, trust, and triumph.
- Client : Milk n Crunch
- Date : 15 Jan 2024
- Role : Brand , Product
- Share : Facebook ,Twitter, LinkedIn
Problems
Milk n Crunch had the taste but not the trust.
In Gujarat’s crowded food market, nobody knew the name, nobody had tried their ice creams, and “awareness” was melting away before it even began.
we took
We knew winning hearts in food is about more than flavour. It’s about trust. And in Gujarat, who better to represent trust and inspiration than Dilip Joshi, the beloved face from Taarak Mehta Ka Ooltah Chashmah.
We crafted a script rooted in authenticity, light humor, and irresistible cravings. Then we put Dilip Joshi at the center, not as just another celebrity face, but as the reassuring, relatable public figure who could convince Gujarat that Milk n Crunch is worth every bite.
The Results
The reels didn’t just spread. They exploded.
2.5M
1500+
100%
What began as an unknown brand is now a name people smile at, trust, and crave.
“Because sometimes, all it takes is the right face, the right story, and the right flavour to turn your brand into a movement.”
