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Inspiration 4 min read

Hidden Gems: Underutilised Social Media Tools Brands Should Leverage

Nikhlesh Patel

April 15, 2025

Beyond reels and viral hashtags, there are lesser-known tools delivering real impact. From highlights and pinned posts to micro-influencers and employee advocacy, discover underutilised tactics that boost engagement and trust. Learn how brands can use these hidden gems for consistent social success.

Tool #1: Highlights / Pinned Content:

  • Instagram Highlights, pinned Tweets / pinned posts on pages
  • Use to tell evergreen story, flash promotions, FAQs

Tool #2: Community Q&A / AMA(Ask me anything) sessions

  • Use Instagram Live, LinkedIn, etc., to answer audience’s questions
  • Builds trust, creates content, fosters engagement

Tool #3: Micro-influencers & nano-creators

  • Partner with people who have small but highly engaged followings
  • Often cheaper, more credible, more authentic than macro-influencers

Tool #4: Employee advocacy

  • Employees posting content or behind the scenes automatically amplifies reachs
  • Builds credibilitys

Tool #5: Repurposing User-Generated Content (UGC)

  • Encouraging customers to share, then re-use that content
  • More authentic, often more trusted
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